What's in a name??

So this topic all started of with me sitting here pondering to myself at two a.m. about my name. Jamie Cleveland. That's it that's all. That's my name. Jamie Cleveland. I find the more I frequent forums (for instance) I usually go by J Cleveland. A little mysterious, a little more simple, maybe more professional? and basically looks nicer when I sign my name lol. So after I pondered this for a few moments, I got to thinking about this 'career' in photography. A lot of photographers go with their name as a business name (i.e. Jamie Cleveland Photography \ J.Cleveland Photography), OR photographers go with the more cheeseball approach (i.e. LifeTouch, Precious Moments Photography, In Focus Photography, something of the sort). I find lately I refer to my photography as InlovewiththeWorld Photography. That's right. Usually one long word Photography. A big debate in the photographer world while naming yourself\your business is potential customers googling you; and losing business if they can't find your website online 'cause your name is too difficult to remember. So is InlovewiththeWorld something too difficult to remember? (with or without spaces lol). Does it even make sense? To me the name means a lot to me, I guess you could say. Anyway I'm kind of looking for some opinions on that one. I like it.. But YOU as a "potential" customer. What does that name say too you? In Love with the World Photography\InlovewiththeWorld Photography. Comments and Critiques muchly appreciated.